Why We Produce a Local Housing Market Update

Today is the last Wednesday of 2020, and I've been looking at behind the scenes photos from this show over the last year.

Over the spring and even into the summer there was a lot of fear and speculation around what would happen to our housing market, between a recession and unemployment levels. So I (Tiffany here) started posting DAILY Instagram stories with what happened in the local RE market that day.

I wanted to combat a fear narrative with facts: regardless of whether the facts were gloomy or hopeful, they were real.

It became an idea for regular content - using the Cohen Group NW video production muscle (i.e. Cooper Hansley) to produce a regular, super-local look at the Whatcom County real estate market. We’d start with simple facts around what sold and what went under contract, then look at one small angle of the local housing market. It was (and still is) critical to put those numbers in context of months, quarters or years, avoiding hyperbole or sensationalism, and reinforcing two key truths:

1) The story of the larger market doesn't always apply to every house. Specific niche markets take significantly longer to sell than others; and even in a sellers' market, badly overpriced homes either won't sell or will take a veeeeeerrry long time (and often require price reductions). That’s why comparative market analyses are such a critical part of the listing process. 

2) The story of the larger housing market shouldn't make your decision about buying or selling a house. It's your needs & desires, your goals, and your finances that matter most. 

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