Case Study: Niche Markets

After 5 days on market with listing agent Layla Pollack, this gorgeous Silver Beach area home was under contract.

The Bellingham market is HOT right now, but to optimize the opportunity, it was still critical to

• prep all the documentation ahead of time to allow for a smooth contract negotiation
• ensure the home is in great condition and take care of any touchups or repairs
• prepare a full marketing suite - photography, videography, and a Matterport 3D tour.

Current median days-on-market-stats for residential homes in #Bellingham show the $650,000-$750,000 price bracket is taking around 8 days to sell.

But the average (the arithmetic mean) is much higher, at 33 days! This tells us that there are some homes in this price bracket that are sitting...and sitting...and sitting.

Why? It's likely to be a blend of three things:

• They’re not priced according to the data
• They’re not marketed effectively
• There is an unusual factor (condition, location, niche style or features, etc.)

When you meet with us for a listing consultation, you can expect that we’ll prepare a detailed market analysis based on your home’s specific niche. And then when we go over it together, we’ll also be discussing what your needs are too, especially regarding net proceeds from the sale. You’ll also see our multi-pronged marketing approach that focuses on the two places where 83% of buyers found their homes in 2019. 

It's worth it to hire a professional. If you haven’t met our agents yet, check out our Meet the Team video series to get to know the passionate and fun people who make up the Cohen Group NW.

Ready for a no-pressure chat? Call (360) 389-3894 to speak to an admin, or connect with any agent directly right here.