Core Values in Media Production

If you've seen any amount of Cohen Group NW media, you know we're the Costco-sized bulk package of real estate & community marketing.

We did a 2-hour shoot yesterday, and with 3-4 cameras rolling at both portrait & landscape orientation, we're going to have a Belle-caliber library of content from just one shoot (supplemented with accessory drone and seasonal B-roll that's already been shot).

Aside from the specific scripted series we were out there to create (CGNW core value: Education) featuring Jed and Max being awesome (CGNW core value: Team), we also captured tons of gorgeous local content that we own (Media core value: Original content) and can be reused in any number of projects (CGNW core value: Community).

As with everything we do here, our team also shows the behind-the-scenes work it takes to make this happen (CGNW core value: Team) and we've already posted 4 sets of content just about the fun we had doing so (CGNW core value: Authenticity).

And somehow, it was one of our lower-stress 'big' video shoots. When there's a lot of competence in the people and a lot of trust between the people (and when the weather is this gorgeous), really good things happen.