Core Values in Media Production

If you've seen any amount of Cohen Group NW media, you know we're the Costco-sized bulk package of real estate & community marketing.

We did a 2-hour shoot yesterday, and with 3-4 cameras rolling at both portrait & landscape orientation, we're going to have a Belle-caliber library of content from just one shoot (supplemented with accessory drone and seasonal B-roll that's already been shot).

Aside from the specific scripted series we were out there to create (CGNW core value: Education) featuring Jed and Max being awesome (CGNW core value: Team), we also captured tons of gorgeous local content that we own (Media core value: Original content) and can be reused in any number of projects (CGNW core value: Community).

As with everything we do here, our team also shows the behind-the-scenes work it takes to make this happen (CGNW core value: Team) and we've already posted 4 sets of content just about the fun we had doing so (CGNW core value: Authenticity).

And somehow, it was one of our lower-stress 'big' video shoots. When there's a lot of competence in the people and a lot of trust between the people (and when the weather is this gorgeous), really good things happen.

Written by Tiffany Holden without any AI support. Every blog post on this website is written by real CGNW team members in our own words, based on our real experiences living in Whatcom County.